Here are some things to watch for on your site:

1. Check Your Links. Identify any broken links especially if they were added several years ago.

Make sure that when a link takes somebody off your site (e.g., to a book you mention), that it “opens a new tab” in the browser. That way your website visitor can easily click back to your site and keep looking around. Making this happen is just a simple setting when creating the link.

2. Read Every Page. Yes, read every single page on your site. Does it represent you? Is your message clear? Could someone reading your site understand why they would want to work with you? Is your phone number on your contact page (really, I saw this missing on a website recently)?

Look for font discrepancies, spacing issues, links that are different colors than your website palate. It takes some time, but it’s worth it to be confident that every page looks consistent.

3. Get Great Graphics. Take a close look (with your reading glasses on if necessary) at the graphics on your website. Is your logo pixelated (fuzzy)? Do you have images with a white background instead of transparent on pages that have a colored background? How old is your headshot? Are you using bland stock photography? Time to upgrade if any of this is you.

4. Check Your Phone. More than half of the visitors to your site will do so on a phone – make sure your site looks good and is easily readable.

5. Review Your Dashboard. Take a peek at the back-end of your website (or get a qualified professional to do it with you). Are there plugins that you aren’t using that might be slowing things down? Is your website running on the latest version of WordPress (or whatever you run your website on)? Keep your website running smoothly by paying attention to these important details.

Remember that for many people, your website is the first place where they will form an impression of you and your business.

Take steps now to make sure the impression is a good one!